The big reveal.....CASTLE!

We're finally ready to present the project that has been consuming our lives for the last month.  Feel free to follow these links and check out the awesomeness for yourself:

http://www.kickstarter.com/projects/castlefoundry/castle-the-modular-construction-system?ref=live
www.castlefoundry.com
www.facebook.com/castlefoundry

This is the brain child of Jeremy and his friend William.  They've been working on it off and on for over a decade (since 2000).  About a month ago, they decided that it was time to see if it was going to succeed or not by launching it on kickstarter. 

For those not familiar with what kickstarter is, here's a quick run down.  Kick starter is a crowd funding website which means that you can look over projects posted on-line and invest in them just like the big money investors do.  The key difference is that no one person has to put a lot of money in - you can invest $1 if that's what you want to do.  The power of the site is that by pooling the resources of 100's of people together, some really cool things can happen!  You can check out their past projects to get a flavor of what all has gone through the site.  Typically, different levels of funding will earn you prizes/rewards so it often works like a pre-order.  Every project has a goal for funding and if it doesn't reach its goal, no one has to fork over any money.  If the project does get funded (reaches its goal), then the company has a year to get all the product to the people who signed up.  There isn't any guarantee though, so you are truly investing and you have to do your research.

Once the decision was made to go for it, it became very clear that we needed to get this up IMMEDIATELY.  Two things led into that.  First, we didn't want it to run over Christmas if at all possible.  Second, we need to be able to order product early next year if its going to be ready to sell at the summer conventions.  That should also give us time to prove out the supply chain and the website so that we will be positioned well for next Christmas.

That has meant that the last few weeks have been spent frantically getting all the details ironed out, advertising videos made, kit lists finalized, costing nailed down and a ton of other activities so that the kick starter campaign can go as smoothly as possible.  There's an amazing team working on this and everyone is doing absolutely amazing work.  Its been an honor to be a part of it.

I hope that you'll like it too and please let anyone and everyone know about it!  The goal is to raise enough funds to pay for all the initial set-up costs (tooling is expensive), go to the major game conventions, build a solid e-commerce site and really have an awesome launch of this product through 2013. 

And if all that succeeds and everything goes amazingly well, we may even get a paid for farm out of it...   *wink*